Privacy Policy

Seeds for a Better World ASBL

Last updated: September 2026

1. Data Controller

The data controller is:

Seeds for a Better World ASBL
132 Route d'Arlon, L-1150 Luxembourg
Grand-Duché de Luxembourg
Registration number: LU15632
Email: maria@brilliantlybranded.com

2. Data We Collect

A. Data Submitted Through Website Forms

When you fill in a form on our website, we may collect:

  • First name

  • Last name

  • Email address

  • Organisation or company name

  • Your message content

  • Your area of interest, for example donation, corporate partnership, Teachers Abroad program, or volunteering

B. Event Registration Data

When you register for a Seeds for a Better World live event, we may collect:

  • First name

  • Last name

  • Email address

  • Ticket selection and donation amount

  • Organisation or company name

  • Payment confirmation reference processed through our secure payment provider Stripe

Payment card details are processed exclusively through Stripe and are never stored by Seeds for a Better World ASBL.

C. Website Usage Data

When you visit our website at www.seedsforabetterworld.com, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent

  • Referral source

  • Cookies and analytics data

D. Email and Communication Data

When you subscribe to our updates or contact us directly, we collect:

  • Email address

  • Name

  • Communication preferences

  • Interaction history with our emails

3. Purpose of Processing

We process personal data for the following purposes:

  • Responding to enquiries submitted through our contact form

  • Processing event registrations and donations

  • Sending confirmation emails and event information

  • Managing corporate partnership communications

  • Sending impact updates and program reports to donors and partners

  • Managing our newsletter and community communications

  • Improving our website and user experience

  • Complying with legal and regulatory obligations as a Luxembourg ASBL

4. Legal Basis

We process personal data based on the following legal grounds under GDPR:

  • Consent: when you subscribe to our newsletter, register for an event, or submit a contact form

  • Performance of a contract or pre-contractual measures: when processing event registrations and donations

  • Legitimate interests: for internal analytics, improving our communications, and managing existing relationships with donors and partners

  • Legal obligations: for compliance with Luxembourg nonprofit law and applicable tax and financial regulations

5. Data Retention

We apply data minimization principles and only retain data for as long as necessary.

Event and donation data
Retained for the duration required by Luxembourg nonprofit accounting and legal obligations, typically seven years, after which it is deleted or anonymized.

Contact form submissions
Retained for as long as the relationship or conversation is active. Inactive contacts are reviewed annually and deleted if no longer relevant.

Newsletter and community communications
Retained until you unsubscribe or request deletion.

Website analytics data
Retained in anonymized or aggregated form for platform improvement purposes.

6. Data Sharing

Seeds for a Better World ASBL does not sell personal data to third parties.

We may share data with the following categories of trusted service providers who process data on our behalf:

  • Squarespace: website hosting and content management

  • Stripe: secure payment processing for donations and event tickets

  • HubSpot: event registration management and CRM

  • MailerLite or equivalent: email communications and newsletter management

  • Google Analytics: website analytics

  • LinkedIn, YouTube, Spotify: social and podcast platforms where you interact with our content

Each provider operates under their own privacy and data protection policies and is bound by GDPR-compliant data processing agreements where applicable.

We may also share data with legal, regulatory, or governmental authorities where required by Luxembourg or EU law.

7. International Data Transfers

Some of our service providers may process data outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, to protect your data in accordance with GDPR requirements.

8. Your Rights Under GDPR

As a resident of the European Union or European Economic Area, you have the following rights regarding your personal data:

  • Access: request a copy of the personal data we hold about you

  • Rectification: request correction of inaccurate or incomplete data

  • Erasure: request deletion of your personal data where there is no legitimate reason for us to continue processing it

  • Restriction: request that we limit the processing of your data in certain circumstances

  • Objection: object to processing based on legitimate interests

  • Portability: request transfer of your data in a structured, machine-readable format

  • Withdraw consent: withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, contact us at:
maria@brilliantlybranded.com

We will respond to all requests within 30 days.

You also have the right to lodge a complaint with the Luxembourg data protection supervisory authority:

Commission Nationale pour la Protection des Données (CNPD)
15, Boulevard du Jazz, L-4370 Belvaux, Luxembourg
www.cnpd.lu

9. Donations and Financial Data

When you make a donation through our website, payment is processed securely through Stripe. Seeds for a Better World ASBL does not store your payment card details. We retain a record of the donation amount, date, and program selected for our nonprofit accounting obligations under Luxembourg law.

Upon request, we can issue a formal donation receipt for your records.

10. Communications and Unsubscribing

You may receive the following types of communications from us:

  • Event confirmations and registration details

  • Impact updates showing how your donation was used

  • Newsletter updates about our programs and community

  • Corporate partnership communications

You may unsubscribe from non-essential communications at any time by clicking the unsubscribe link in any email or by contacting us at maria@brilliantlybranded.com.

Transactional emails related to donations or event registrations you have completed may still be sent regardless of marketing preferences.

11. Cookies

Our website uses cookies to ensure it functions correctly and to understand how visitors use it.

Types of cookies we use:

  • Essential cookies: required for the website to function. Cannot be disabled.

  • Analytics cookies: help us understand how visitors interact with the site, for example through Google Analytics. These are anonymized where possible.

  • Marketing cookies: used if you interact with our social media or podcast links

You can manage your cookie preferences through the cookie banner when you first visit our website, or through your browser settings at any time.

12. Security

We take the security of your personal data seriously. Seeds for a Better World ASBL implements appropriate technical and organizational measures including:

  • Secure website hosting through Squarespace

  • Encrypted payment processing through Stripe

  • Restricted access to personal data within our team

  • Secure email and communication platforms

  • Regular review of data handling practices

In the event of a data breach that poses a risk to your rights and freedoms, we will notify the CNPD within 72 hours and inform affected individuals without undue delay where required by law.

13. Children's Data

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us without parental consent, please contact us at maria@brilliantlybranded.com and we will delete it promptly.

Note: our mission supports children's education in Colombia. The children we support do not interact with our website and their personal data is not collected through this platform.

14. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our operations, legal requirements, or service providers. When we make significant changes, we will update the date at the top of this page.

We encourage you to review this policy periodically.

15. Contact Us

For any questions about this privacy policy or how we handle your personal data, contact us at:

Seeds for a Better World ASBL
132 Route d'Arlon, L-1150 Luxembourg
maria@brilliantlybranded.com